Artisan, Scratch-Made Sandwiches
At Pure Foods, every sandwich starts with passion, not packaging. Crafted from scratch using the freshest local ingredients, our artisan creations celebrate flavour while putting the planet first. We’re committed to sustainability and zero waste, ensuring that every bite is as good for the environment as it is for you. With a focus on quality, freshness and responsibility, Pure Foods delivers sandwiches you can truly feel good about eating.
Our Retail Ranges
Sandwiches
White Baguettes
Multi-Cereal Bageuttes
Paninis
Wraps
Gluten Free Wraps
Hot Wraps
Bloomer Toasties
Poke Bowls & Salads
Ready Meals
Breakfast Rolls
Breakfast Pots
Hospitality Pre Cut Platters
Make hosting easy with our freshly prepared pre-cut platters, perfect for meetings, events or casual gatherings. Choose from a wide range including meat, fish, vegetarian, vegan, focaccia, wraps and rolls, all crafted from scratch with the same focus on quality ingredients and great taste that defines Pure Foods. Ready to serve and beautifully presented, our platters take the stress out of catering so you can focus on your guests
Sandwich Platters
Rolls & Wraps
Croissants
Ciabattinis
Salads
Afternoon Tea
Breakfast
Bespoke Enquiry
Our Story
Back in 1999, in a quiet corner of Golders Green, the idea for Pure Foods was born. The vision was simple but bold: to make every sandwich from scratch, using real chefs, fresh local ingredients, and recipes that never cut corners. No shortcuts, no factory-made fillings — just honest food, prepared in-house and delivered fresh every day.
More than two decades later, that same philosophy guides us. Fresh, sustainable, zero-waste and made with care, it’s the foundation of everything we do.
Sustainability
At Pure Foods, sustainability isn’t just a policy, it’s part of who we are. From day one, we’ve made sandwiches that taste amazing without costing the earth. Everything is cooked from scratch to order, keeping waste to a minimum, while anything unsold is donated locally. We work with nearby suppliers to cut food miles, recycle 97% of our waste, and are switching to fully recyclable or compostable packaging.
Even our by-products get a second life, from breadcrumbs made with loaf ends to passata from tomato trimmings. And with electric vans on the way, we’re delivering fresh food more sustainably across London and the M25. For us, food should always be fresh, ethical and good for the planet.
New Customers
Our supply chain is an important part of our sustainability and ethics policy. If and wherever it’s possible we always prioritise local suppliers, partners and produce.
Keeping our carbon footprint as low as possible, we supply our food to London and within the M25.
100% Halal. No Compromise.
At Pure Foods of London, we only use Halal-certified poultry,no exceptions. All products are kept completely separate to ensure they stay fully Halal compliant from kitchen to shelf.
